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New Year’s is a time for change. Everyone is talking about a restart, setting big goals and hoping for quick results. But as a vitamin and healthy habit company, Ritual knew first hand that change doesn’t happen overnight. So we encouraged people to focus on every day progress and sweat the small stuff. To get the message out, we made a New Year’s campaign called Start Small and put up miniature billboards across LA — living small everywhere people try to go big. 

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